Don’t Be a Robot, Be a Blogger!
Probably the title of this article is the best piece of advice anybody can give to a beginner blogger, especially after the recent changes in the Google algorithms that started to penalize the so-called robot blogger blogs and promote high quality content and blogs. And this is exactly what I am trying to promote in this article – and generally on Uniblogsity too: don’t be a robot, be a blogger.
Blogging should be, above all things, about the love for the idea of blogging itself: share your thoughts with others, share your expertise, help others learn something new, tell them something useful or make them think. All these are the main reasons why we should start blogging and not the ones that unfortunately make many of us start blogging: financial problems.
But even if wand to blog for money (I know I wouldn’t find blogging as rewarding if there wasn’t for the dollars coming to my pockets at the end of the month), you can still be a blogger and not a robot.
So what is a robot blogger?
I usually refer to the robot blogger as that person whose sole purpose is that of making money. The micro niche type of blogger who is ready to have 125 blogs with extra SEO and poor content, just to grab $20 per month with each blog. Which, if possible, is actually rewarding: the 125 blogs would make $3,125 per month, which should be pretty enough for most of us.
But having this many blogs and writing about obscure niches that you have no idea about is exactly what ruins the entire experience of blogging and wears you down. I know from my own experience how difficult it is to be a robot blogger: I started like this, with a ton of ideas and so few money that I had to do it all by myself. I had to read and learn about strange stuff I wasn’t even interested in, write some articles, start the promotion. Write a little bit more, promote a little bit more and start over with a new blog.
This is NOT rewarding. Of course, you might be happy at the end of the month when the money enters your pockets, but things are changing. Not only that it is becoming harder and harder to make these crappy blogs rank and therefore make money, but also most of the blogs are misses: in order to have 100 micro niche blogs that make each $20 per month, you must work your ass off and you probably must launch 500 blogs and get lucky with a few.
Why not, instead of being this robot blogger that automates everything and basically does nothing… why not be a real blogger? Try to launch a single blog for starters and make that one big. Make it earn $100 per month first and only then think about launching another. Turn it into an authority blog, make it something that people will love to visit, make it something you’d love to tell people you’re writing.
When I first started blogging, except for my wannabe authority site, I also created several more blogs: one about bathroom designs, another talking about kitchen mixers, one about lobotomy and the classic health-related blog that was a must a few years ago, one about the irritable bowel syndrome. And I found it pretty difficult to give the links to my blogs to friends who wanted to see what I was doing. And when I realized that I am not feeling comfortable with this, I decided that it isn’t worth it. Why do something I don’t like?
In the end, none of these micro niche blogs made me any money and they were all failures (as most of my and everybody’s micro niche sites are and will be). Therefore, why sweat it so hard and lose time and money by creating crappy content? Why be a robot and keep promoting and keep worrying about SEO, instead of caring about my own blog and helping it make it big, NATURALLY?
This is the approach I have for Uniblogsity and for any blog that I launch from now on: I want to let it grow naturally and I want to love writing about that topic. Because I want to be a blogger, not a robot.
Even though most of these robot bloggers make more money than I do. Maybe some day I will get lucky. And maybe some day, your day will come too!