How to Place the AdSense Ads for the Best Earnings

I have heard so many people complaining that they only get a few cents per click in Google AdSense that it almost made me worry: is it really possible to get an average of just 5 cents ($0.05) per click or there’s something that these bloggers are doing wrong? Read on to find the answer because it’s not an easy one to give.

The first answer that any sane person would give is: “Yes, it is possible to get just a few cents per click in Google AdSense. Yes, there are so many people who only get a few cents per click in Google AdSense”

Are you one of them? Don’t despair, there are things that you can do in order to increase the price per click in Google AdSense and start earning the amounts you feel that you deserve. But first, let’s ask us a very important question:

Why does Google pay some people just a few cents per click?

You should know that the big G doesn’t have anything against you and partially has nothing against your website. Maybe you’ve heard people saying that Google can “blacklist” a website and start delivering poor paying ads to them – or any other similar things. All this is wrong! Above all, Google is company that must get some profits to pay for the thousands of employees and costs of running. Therefore, they are interested in making a profit just as much as you are so it would be almost suicidal for them to start sending low paying advertisements to your blog. They will always send you the best paid ads and, depending on the number of ad blocks that you have, start going down.

So why just a few cents per click, then?

There are multiple reasons and we’ll check them all out below, but we’ll start with the most important of them all:

WRONG NICHE

There are still a ton of blog niches that can give you a few dollars per click and there are more than a ton of niches that only pay a few cents per click. If you are in a low competition niche where the competition between advertisers is not that huge, your revenue per click will be really low. Also, your revenue per click could be extremely low if you are in a niche where advertisers are not willing to pay too much for a click (think websites that offer something for free). It only makes sense to receive more from a website that sells something rather than from one that offers stuff for free, simply because the first one has more funds available. Think about your blog: would you pay 10 cents for a visitor who just comes and reads your content? That would mean that you’ll have to spend $500 per 5,000 visitors who would just come and read your content. I am sure not many would do this!

WRONG COUNTRY

I am from and living in Romania and you can consider Romania a completely wrong country for making money with Google AdSense. All niches here are wrong, the competition between advertisers is minimal and therefore the vast majority of clicks you will receive only give you a couple of cents. And there are a ton more of similar countries where the revenue per click is extremely low because of the competition. Unfortunately, there’s not much you can do here except from hoping that things start to get better in that country and people will invest more in online advertising.

SMART ADVERTISERS

Nowadays advertisers are getting smarter and are no longer bidding on generic keywords astronomic amounts of dollars (there was a time when $10 clicks were not a surprise in some niches). Now advertisers are searching additional phrases and keywords, going for long tail examples where competition is close to zero. This means that they set the price and nobody is crazy to bid more than a few cents if there’s no competition.

TOO MANY ADS or POOR AD OPTIMIZATION

In case you didn’t know, the best paying Google ad is that which loads first on your blog. Usually, it’s the top ad. If you have all three banners allowed by Google, automatically the last one will receive the worst paid advertisements. If your blog is poorly optimized and you get most of your clicks on that third ad, you are already losing valuable money. So in some cases getting just a few cents per click might be your fault because you’re not paying too much attention to ad positioning and optimization.

So, judging from these reasons why you don’t make more money per click with AdSense, you can take action right away and change that: target keywords that are well paid, choose your niche carefully and make sure that your ad positioning is the best possible!