The Secret for a Successful Blog: Long Tail Keywords & Related Keywords
If you are reading blogs that teach you how to make money online and they don’t tell you that your main focus should be finding the long tail keywords and related keywords, then you should stop reading those blogs right now because they are a waste of time! It’s not really the main keyword that matters that much when it comes to blogging, but the plethora of related and long tail keywords that do.
Why do long tail & related keywords matter?
It’s pretty simple: long tail keywords are extremely easy to rank for because everybody else ignores them. Here is a hypothetical situation which is, however, generally true. Here’s the example:
Main keyword: 5,000 local searches, VERY hard to rank for
Long tail keyword #1 to #5: 500 – 1000 local searches, easy to rank for
Long tail keyword #5 to #15: 100 – 500 local searches, VERY easy to rank for
What would you choose in this situation? If it’s the just main keyword, it’s the wrong choice from all the obvious reasons: our long tail keywords not only that are easier to rank for, but come with a total local searches number that is actually greater than that of the main keyword.
Should we ignore the main keyword, though? Opinions vary here, but I would suggest to still target the main keyword from one important reason: your goal should be that of creating an authority website and in this case you have to go for the hard to rank for keywords. You can’t be an authority if you ignore the important topics! But don’t focus your efforts on the main keyword first, rank the long tail keywords naturally for the best results!
If you check out my article about my authority website that got to 1 million uniques per month, you will see that I received traffic from over 200,000 keywords. I think that this is proof enough that long tail keywords are the key of building a successful website and the true beauty here is that it all comes naturally.
Build traffic naturally!
When targeting low competition, low traffic keywords that nobody is targeting, it’s extremely easy to rank for and you can do it naturally. What do I call “natural”? Simply writing content!
Google cares now a lot about fresh content and that can only be achieved by publishing more articles, regularly. In the case of my authority website, I did NO link building. I did have links coming naturally which clearly helped, but even if I were to do no link building at all, I would’ve still ranked on the first page with my long tail keywords because there was very low competition to start with.
So not only that long tail keywords and related keywords are a better choice in terms of traffic, but they are also a lot easier to rank for, to target and to turn into profit. Why spend hundred of dollars per month building links for a specific, hard to rank for keyword, when you have thousands of lower traffic ones that can be ranked for for free – this is the question you should ask yourself. Extra hundred dollars per month in your pocket probably sound a lot better, right?
Then do it! Don’t waste your time targeting a single better performing keyword! Instead, target all the related and long tail keywords that you can think of and you will do great. In my case, my approach is one that would give all niche site builders headaches: a no research approach. I consider that as long as I can think about a search term that makes sense, so will other people and they will search for it. I don’t really care if it’s 10 of them or 500, as long as it’s a term that’s being searched for and can bring me a visitor, which in turn is a potential customer, I’m all for writing content for it.
So why not try this approach for your next niche website? I’d love to hear about your progress if you do and I am sure that it will be a success story you will share!